Makia Clothing co.
Art Director
Art Direction · Visual Identity · Campaign Creative · Product Graphics
Makia Clothing Company
2019-2024
Led art direction across seasonal collections, campaigns, collaborations, and brand touchpoints while evolving Makia’s visual identity and maintaining its functional, Nordic core.
Collaboration
A cult collection inspired by the dark and mysterious world of Alan Wake II, translating the game’s visual language into apparel and campaign creative.
Collection Concept · Product Graphics · Art Direction · Campaign Creative
Alan Wake II
Collaboration
A collaborative collection bringing together Makia’s Nordic roots and HUF’s Californian streetwear and skateboarding heritage.
Product Graphics · Art Direction · Campaign Creative
Huf
Collaboration
A collection created with beloved Finnish illustrator and children’s author Mauri Kunnas, bringing his distinctive characters into Makia’s contemporary visual world.
Collection Concept · Product Graphics · Art Direction · Campaign Creative
Mauri Kunnas
Collaboration
A workwear-inspired collection drawing from the shared Helsinki roots of Makia and Koff, using colours and illustrations from the brewery’s history.
Product Graphics · Campaign Creative
Koff
Retail Concept
Non-hostile Takeover
A retail concept built around Makia taking over Finlayson stores, bringing the two Finnish brands together under one shared visual world.
Creative Concept · Visual Identity · Spatial Design · Campaign Creative
